WEBVTT
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Any health related information on the following show provides general
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information only. Content presented on any show by any host
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or guest should not be substituted for a doctor's advice.
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Always consult your physician before beginning any new diet, exercise,
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or treatment program. And then now it's time for Pet
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Health Cafe where your Pet Has a Voice, And here's
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your host, Bill the Pet Health.
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Guru, And welcome to the Pet Health Cafe, the Show
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where your Pet Has a Voice. This is Bill the
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Pet Health Guru bringing you another one of our classic
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broadcasts to bring you up to speed as to what's
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going on in the animal world and in the human
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health field as well as always we like you to
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share this right now, just go on to your share
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buttons and start pushing it and bring all your friends
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in here and like it and subscribe so you don't
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miss another edition of this great show. And it is
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going to be a great show. The chat room is
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open so you can ask your questions and everything else.
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And we're going to be talking with a special guest
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that I'll bring on now, our health coach Michelle, Educator Magnificent,
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and we're going to talk about something a little bit
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different today because our sponsor, my Paleopat is celebrating its
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twentieth year in business. And you know, with when it
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comes to businesses today, it's unusual for businesses sometimes the
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last more than two or three years. And of course
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this is you know, we've gone thank you about it.
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In the twenty years, think about the event. Instead have
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happened that have created basically monster moves in marketing and
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things of that nature. And so I brought Miss Michelle
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to Freddy.
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I feel nice to see you. Thank you.
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It's an honor to be here to celebrate your twentieth anniversary.
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I'm excited. You know, I've known you Bill, I've been
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a customer of you, of yours for sixteen years. I
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figured out and you know, throughout the years I've seen
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not only the pet health guru, but Bionic Bill is
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what I call him.
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Because he's all over.
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He's humble, and he's honest and you know, highly intelligent.
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If you meet Bill in the store, you will notice
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he doesn't stop talking because he just loves to educate you.
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He loves to tell you about everything that's necessary for
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yourself and your And when I first met you Bill,
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sixteen years ago. I was highly impressed. I mean, my
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pets have been on the raw food, and I didn't
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know all about the other parts of your store. So
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I thought, you know, what a great idea to celebrate
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your twentieth anniversary by telling people how you really got started.
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Because it wasn't always my Pet Paleo Pet. It was
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Fiesta Pet Deli when I first met you.
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So why don't you.
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Tell your audience and remind me of how it all
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happened when you, you know, well.
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We started out.
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I had this idea well before we ever started the deli,
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because I always fed my animals my food, you know,
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and I'd like to eat good quality food, good clean food.
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And it I had presented it actually to almost all
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the major players in the industry, because you go back
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twenty years ago, the up and comers were, you know,
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the pet Smarts and the pet cos and the pet
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supplies plus and I was a manufacturer's rep and so
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I approached them with an idea of raw food and
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actually doing I don't know where it came from. Maybe
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I was drinking too much one night, but you know,
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a real deli because deli's were really big back then too, and.
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You know a lot of a butcher.
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No, not even like a butcher, more like a deli,
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like you know you go into like, oh, I'm trying
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to think some of the delis in New York, you
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know that were like the Carnegie which you know, the
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sandwiches piled four feet tall and things of that nature.
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So why not do a fresh kidn't? Of course those
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were all done with really fresh ingredients and these better
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delis and everything else, So why don't I just do
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a deli? And we kicked it. I kicked it around
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for a while, and then I was working with a
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partner who was a veterinarian, and I said, this is
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what we need to do. And it was funny because
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it was like the end of the year, first of
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it in January. I'm just playing with the idea and
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I going in and I was I had already been
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looking for two or three years at deli equipment, all
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the equipment that's involved in it, if I was going
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to do this, And a deli case came up on
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eBay for under for under one thousand dollars. Now I'm
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looking at four or five thousand dollars delly cases. Wow,
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And it's like okay. So I'm watching it and watching
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it and watching it, and nobody did on it, and
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I down to I get down to the very last moments, okay,
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like half hour, fifteen minutes, five minutes. And it's like, okay,
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because you know, eBay can be funny sometimes because you
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know everybody wasats a last minute so that you're the
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one that wins it. So I'm waiting and waiting. I
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get down to under two minutes. Wow, and I got
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my finger on the mouse.
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It comes down.
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It comes down to one minute, and it's like, okay,
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I know the Internet twenty years ago too. You remember
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Internet wasn't as well.
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What I'm saying to mice back then.
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So I finally clicked it, and I got a blip
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I did not go through, and I immediately hit it again.
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Ten seconds later, literally ten seconds later, I get a
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message you have won the deli case.
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Well that's that was the start of your whole life.
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Oh my god, there was a change of the life.
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Oh you said it was manufactured.
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To interject Bill, So are you saying that you are
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the first person to create raw dog food?
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Are you the moe?
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I mean there was there was raw dog food out
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there and actually, but the thing was is it wasn't
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very popular and you had trouble getting it in South Florida.
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If you bought a raw food, it was normally in
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a ten pound log which you had to schlep home
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and saw out and put it into individual packages. And
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of course my concept of a rotational diet, and my
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partner had cats, she had six cats. Well, in order
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to do a rotational diet, I would have to buy
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sixty pounds at a time. So it's like, this is crazy,
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this is too much work.
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Who is selling that? Was that?
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Those were the commercial companies that's still out there. They've
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all been sold about nine times so far to investment
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firm and stuff like that. But I had previously been
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working with as a wildlife group and we were doing
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rescues on lions, tigers, Florida panthers, things of that nature.
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So I was already had perfected some of my recipes,
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if you will, my entrees, and I knew about the rotation.
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What are you saying, you know.
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I mean they were getting good food and so, and
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I was also making some of our own and I
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knew the issues with buying, you know, buying pre made
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had to buy a lot, but also been making my own.
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I couldn't get a lot of components in small quantity.
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You know, things like you know, beef hearts and pork cards.
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You don't find them in a normal supermarket. So it
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meant looking in the meat purveyors and buying large quantities.
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Some of that stuff comes in sixty pound boxes, and
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it's like, what are we going to do with all
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this stuff? So that's kind of how the deli started
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to fall together. And of course now I've got you
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have won a deli case, and I lived in the
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townhouse where am I going to put it? Ran out
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the next morning and this was a Sunday evening, Monday morning.
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We signed the lease in a small basically an incubator
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if you will. That is what they were calling them
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back then for businesses where you had small spaces. We
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were into a ten by ten space going to have
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And the funny thing is is the Delly case was
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also in Miami, so it was close by it. I
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didn't have the ship from California or so. It was destiny.
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So anyway, I'm in there measuring and everything else, and
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I get it. I put a sign up. It was
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it was in a farmer's market and it was going
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to open, and I get a phone call because I
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had a phone number there for inquiries, and it happened
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to be somebody else in the same mall that was
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closing their store, and it was in the same farmers market,
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but it was three times the size, and I got
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I got on the phone with my partner. I says,
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call a leasing office, see how much they want for this.
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We'll give it to you for the same price. Because
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no business has ever survived there. Well, it's because it's right,
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but it was because of the layout, because it was
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kind of a cut through into the farmer's market, and
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everybody that was in there was selling uninteresting things, let's say,
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very very niche items, and you're not interested in it. Well,
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when I set up to Delhi, set it up so
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you couldn't see it from the main part of them all,
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and I had where you could see. Back then, we
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carried different commercial foods and so people were cutting through
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to go to the farmer's market to get to the vegetables.
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And I've had a meat counter right next to me,
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I remember it.
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Yeah.
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Yeah, people would go by and they'd stop dead in
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their tracks after they're out of my store and turn
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around and go like what is that? And the curiosity
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because birds and yes, I remember you had pets. Yeah,
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all kinds of stuff. So that started the journey. And
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in fact, it's funny. On our first day that we
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opened it, we were supposed to open on April first,
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that was a Saturday, and I said, I'm not I'm
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not superstitious, but I'm not going to change that. So
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we opened literally a week early on the weekend. I
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didn't have half the products, were not priced, nothing else,
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and we're sending a cash registry yet use the drawer.
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Would change in it and it was it was.
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It was so funny because my partner would yell out, okay,
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how much for this and I go five dollars, ten dollars, I.
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Remember, organ and it was that was great, you know, yeah.
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It was. It was comical.
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I mean I had a lot of different products and
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the regular pet supplies because I had been a distributor
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of pet supplies before in that business we had closed
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and so I had a lot of you know, I
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had to fill in holes and stuff like that to
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put it together.
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Well, what about the name, so Fiesta Pet Telly was
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that because the it was a fiesta, like, it was a.
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Festival, flea market, and I'm trying to think of it
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going to be a catching name. Well, let's let's do
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a fiesta. We're gonna have a fun party. And that's
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how it felt. That's how that fell into it. And
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I mean we just started running. I'm standing behind a
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deli case. You know, if you've ever been in like
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a in a in a good Italian or Jewish, you know,
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you always got the showman that's behind the deli.
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Oh you need this, Yeah, you need this, come on, you.
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Know, And I started talking about I started talking about health,
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and then it was intriguing.
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You know.
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That's how that part of it started. All the health
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stuff started to come in, and I did. We did
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more and more research and moved from that store into
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almost a three thousand square foot store. Was in two
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years in the mall and we were one of the anchors,
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and I had several deli cases, we had walk in freezers,
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you know, glass door freezers, all of that plus all
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the accessories. And it was funny because the mall would
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not let pets in the mall unless unless their feet
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were not more off the floor, you could have them
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in a bag or whatever. Well, of course, that's about
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the time that the stroller phrase hit. I started bringing
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in strollers so that by customers whould come in with
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their dogs. At one point I was the largest resale
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retail sellar of pet strollers in.
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How many years?
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Because I didn't I don't remember the pet stroller part.
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How many years was that.
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We were we were in We started out just with
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a few. At one point I had like twenty five
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different styles. And that was actually still in the original
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store that we started, because we had added a kiosk
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out front where we would keep one or two strollers
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out there because there was space restrictions. But that was