Oct. 8, 2026

Behind the Labels: What does "Fresh & Raw" really mean?

Show Notes
Transcript

What does "fresh and raw" actually mean on pet food labels? Join Pet Health Guru Bill Piechocki and co-host Michele Regev on Pet Health Cafe as they look beyond commercial marketing buzzwords. Discover the vital difference between heavily processed foods and genuine, species-appropriate raw diets. Learn how unadulterated whole foods, live enzymes, and human-grade nutrition support your pet’s vitality, longevity, and overall health from the inside out.

Pet Health Cafe' is broadcast live at Thursdays 8PM ET and Music on W4HC Radio – Health Café Live (www.w4hc.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Pet Health Cafe' TV Show is viewed on Talk 4 TV (www.talk4tv.com).

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Any health related information on the following show provides general

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information only. Content presented on any show by any host

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or guest should not be substituted for a doctor's advice.

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Always consult your physician before beginning any new diet, exercise

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or treatment program. And now it's time for Pet Health Cafe,

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where your pet has a voice. And here's your host, Bill,

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the Pet Health Guru.

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And welcome to the Pet Health Cafe, the show where

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your pet has a voice. This is Bill, the Pet

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Health Guru, along with my special co-host, Michelle, the health coach.

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How are you doing, Michelle?

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Doing well with all this rain, Bill. How are you doing?

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You know, I was trying to mow the lawn in

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between the rain, the sunshine, and the winds and everything

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else today. That was an interesting experience. Walking the dogs.

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We had a torrential rainstorm and all three or four

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of us were just drenched. They got their baths.

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Anyway, as we always start out our show, I want

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to invite people to share this. This is going to

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be one of the most important shows I think that

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we've done in a long time just because of the topic.

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And I want you to share it because this affects

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feeding all of your animals because there's so much distrust

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and so much deception, if you will, in labeling. And

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we're going to break through all of that tonight. Again,

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I want you to like and subscribe so that you

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can keep this stuff going. But again, that share button

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is going to be especially important tonight. Even if you

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can't watch it tonight, you know, or your friends, tell

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them to go into the archives and watch this. It

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goes up at 9 o'clock. Actually, it goes up immediately

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over the show. And with that being said, we also

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have the chat room over. I want questions tonight, please,

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everybody out there. You know, I know that I go

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so fast. Sometimes you're too busy listening to right questions.

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But let us know you're out there anyway. So, anyway.

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Just say hi. So, Michelle, one of the problems that

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comes up all the time in labeling and reading labels

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on food, I know more, I've seen reports, surveys are

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coming out that more and more people are reading the

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label and they have no clue what they're reading. You know,

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they're trying to understand what it is. And the guidance

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has come out for us with new labeling laws. And

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the interesting thing is they're worried more about having a

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carbohydrate listing and calories on the food than what's actually

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in it. It's like, this is freaking nuts. I want

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to know how the food is prepared, what goes into

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it in real terms, and in terms that people can understand. Now,

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one of the things we're going to talk about primarily

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tonight is more and more people are looking to feed

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not kibble. not the highly processed commercial food. Yeah, I

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wonder why. Tell me why.

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Gee, I wonder why. People with all those corn syrup

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solids and all the additives and food dyes, I don't

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know why.

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Anyway, this is the whole thing. So more and more

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people are switching to the so-called fresh diets, fresh fixed diets,

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raw diets, and there's a lot of confusion. And I'm

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going to try to break it down for you. So, Michelle,

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I had you escort me to a tech trade show

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last March. And we looked at probably 50 or more

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different manufacturers of foods with different descriptive terminology. And it's

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like everybody turned around and has a raw diet.

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All of a sudden, right?

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Yes. All these raw diets are dry. How is that possible? Well,

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you know, I.

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Always do my homework, especially for you, the audience, because

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I am a consumer as well. I'm not a pet

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perfect person, but I do learn. And I'm here to

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help educate and to ask Bill all the different questions

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that I know you would have. And my first question

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to him was, well, what is the difference between a

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raw and a fresh diet? really is the difference?

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Well, there goes our usual audience that the pets want

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to know. Anyway, so.

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How would you differentiate between raw.

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And between fresh? Okay. In real terms, a raw diet

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should be just what it states. Raw raw meat on

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a carnivore. On a vegan person, it's raw vegetables, okay?

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Not cooked, not highly processed. Yes, there is some processing,

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as I was explaining to Michelle pre-show, is that, you know,

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when I say mildly processed, that means when we slaughter

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an animal, you still have to take the skin off.

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You still have to remove the viscera, okay? So you

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have to still do this and cut it into pieces.

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That is minimal processing. When you start cooking and adding

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things to it, that's much more highly processed. And that's

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where we kind of get into what should be called

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fresh diets. And, of course, fresh diets can also include

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lightly cooked and with other things added. Think about your

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own diet. Go to a restaurant. They're not cooking for nutrition.

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They're cooking for taste. And that's basically a lot of

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what's taken over on the pet food side as well.

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We have to have flavor because obviously our pets are

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not smart enough to eat what's good for them.

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What I think also people need to know is when

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you're going shopping and like at these pet supermarkets and

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pet stores, I shouldn't say just one, there are different

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kinds of food. There's like raw frozen. That's what we

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sell at My Paleo Pet. And I want you to

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be able to explain to them raw frozen is not cooked.

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It's taken directly from the meats. So go into that

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a little.

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Bit, right?

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Yeah.

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Well, that's just it. You know, the formulations are different

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than the description, okay? The reason that raw food is

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sold frozen, it's the best way to transport it. It

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has nothing to do with trying to make it better, worse,

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or anything else. As you're well aware, Michelle, we started

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out as Fiesta Pet Deli. And we had an actual

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deli where we were grinding our meat and preparing our

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foods every single day fresh. And at the end of

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the day, it would all have to be packaged and

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frozen so it could be taken home. Because, you know,

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we over the years have gone to more mass production

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type of scenarios Because I don't want my fresh food

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sitting in a deli case for eight hours. I want

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it to come off the processing floor, through the grinders,

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into the package, and frozen within an hour. I don't

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want it sitting out. I want it fresh as can be.

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And that's the way it should really be. And that's

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important because that's when you're going to be locking in

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the most nutrients. The longer it sits out, the more

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oxidation that happens The more oxidation that happens, it's breaking

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down vitamins, minerals, and enzymes.

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How long should our consumers keep their frozen diets, would

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you say?

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Once they're frozen, they're good for literally several years. Unless

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they get defrosted and refrozen. You don't want to do that.

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As long as they're frozen, airtight packaging, they're good for

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several years.

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I know I get a lot of clients asking me

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you know if the food stays out too long how

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how long should they keep it out once they feed

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the animal the animal ate should they keep it out

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should they put it back i know i put mine

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back right away but what's.

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Your take on fresh on fresh foods it depends on

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the animal some you know some animals like it broken

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down you know as it sits in the air it's

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going to start breaking down getting stinky you know um

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Because let's face it, especially with dogs, they're scavengers anyway.

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You know, they don't always have to have fresh kill.

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What about the cats? Cats are more fresh kill, you know,

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in nature. So, you know, they like it a little

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bit fresher. But, you know, if you don't think cats

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are on a good feeding program, when you put it down,

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it's going to be gone. And if not, you have

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to change your scheduling so that when you do put

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them down, they're hungry. You know, if you're feeding them

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twice a day and one of the feedings or even

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both of the feedings are being pinnicky at, could it

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match the one? All of a sudden, you'll see a difference.

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It's gone. And that's what we have to really realize.

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It's not about a schedule, and that's the whole thing. Now,

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when we get into the raw, one of the things

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that I want to bring up is that we have...

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a whole category of food now that's called raw, freeze-dried.

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It is not raw. It's a misnomer, and, you know,

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it's one of those things that the language has been hijacked. Basically,

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what you're buying is freezer-burned food. Nine is at least

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30% of the nutrients because of the processing that has

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to go involved. You're missing all the moisture that needs

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to be in the dog and cat diet, especially cats, okay?

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So it's not the same. They've tried to frame it

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like it's as good as a raw meat diet, and

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that's absolutely false.

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And that freeze-dried raw is on the shelf, is it not,

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or is it in the refrigerator?

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It's on the shelf.

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Just on the shelf.

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Yeah, exactly. How can that be raw? Why do they

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add vitamins and minerals to it today to make it complete?

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Because it lost them in the process. I mean, when

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they started labeling things like that, Michelle, I literally went ballistic.

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It's like, this is such a blatant lie. And here's

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the funny part about it. These are companies I worked

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with 20 years ago that were actually doing the right thing.

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I think why they did that was, one, to help

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consumers so they're not maybe... There's a lot of people

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out there, they're afraid to touch the raw. They have

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this fear of salmonella, you know, listeria, E. coli, you

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name it.

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That's in kibble, by the way. It's not in raw.

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So we need to help them understand.

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I know I'm getting a little bit upset here, but

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that's exactly what it is. It had nothing to do

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with the consumer's Consumers want easy and convenient. They want

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to open up a bag and just pour. Now, you've

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been feeding raw for 18 years. So if you take

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your containers of what you feed from BioComplete, one-pound containers,

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you put them in the refrigerator, let them defrost. When

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you take them out of the freezer or out of

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the refrigerator, literally, and I know you don't do it

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because you have to give your animals specials, But literally,

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all you have to do is peel the seal off,

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put that container on the floor, and they can eat.

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That's actually more convenient than trying to measure out dry, free-frying.

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That's a pound.

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It's pre-measured.

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I can attest because I had to live in a

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hotel with five animals because I was waiting for my home.

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To be built.

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And I did that. I didn't have bowls, and I

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didn't clean bowls. I actually opened the containers and slid

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it open. And that was it. My dog probably wants

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to do that. Or maybe she wants a bone. But see,

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there is a difference between the freeze-dried raw and actual raw.

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And you should not be afraid to handle raw. I

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do it every day, twice a day. It's just a

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matter of washing your hands, soap and water. I take

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the packages after and I clean them before throwing them

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into my garbage. Otherwise, you'll end up with maggots. So

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I clean everything down. And I use toxic-free chemicals, or

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I would say chemicals. I apologize. Let me make sure

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she's okay.

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Keep going. I will. I'm excusing Michelle from the podcast

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at this moment in time. She'll be okay.

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Charlotte, she wants to go. So the other one that

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I wanted to understand was dehydrated raw. That's another terminology

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that they're using. Dehydrated raw.

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Dehydrated. No, actually, there's no... There's nothing out there that

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I'm aware of on the market that says dehydrated broth.

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I thought I read that somewhere.

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No.

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It's because that, you know, this is part of the why,

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the marketing lie that has gone on. And of course,

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it was perpetuated by bigger manufacturers and the medium-sized manufacturers

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trying to compete against the big guys. Dehydrated foods... are

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just lacking the moisture. You know, you asked me what

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the difference was, and I described it very simply. You know,

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when you freeze food, okay, if you put broth in

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a jar or water in a jar, when it freezes,

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the ice, it expands, okay? And it can break the

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cellular properties of that food. Now, when I feed it,

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I still have the same cells. While they may be

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slightly damaged they're still holding all the nutrients. When I

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freeze dry and I break those cells in a freezing

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process and then take all that moisture out, all those

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nutrients are being degraded. They're breaking down. And not only that,

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of course, now I'm feeding a freeze-dried food, a dry food,

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I'm dehydrating the body. Even if you try to hydrate

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the food, like with bone broth or something of that nature,

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it's still not the same. And so you're paying a

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premium price to get a lesser quality food. Now, as

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we also know, that these so-called freeze-dried raw, why is

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it that the industry wanted to go to use the

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term raw?

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Because it's hatch word, a buzz word. Everybody started talking

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about raw.

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Because raw is actually the healthiest. They need to try

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to compare themselves to the healthiest diet out there on

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the market. with an inferior product. And, of course, now

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you've got all these, you know, anybody can buy a truckload, basically,

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of freeze-dried meat and put it into any package they

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want and claim to be the manufacturer and claim to

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be the inventor and claim to be the formulator. And,

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of course, we've got all these celebrity vets now that

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are jumping on a bandwagon and they actually had nothing

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to do with formulation. They had nothing to do with nutrition.

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They have no idea what they're even talking about. talking,

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except there's another convenient product that they can hawk and

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make a profit off of. And your dog is still

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going to get sick. And your dog is still going

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to have the same chronic problems that they had before. Interesting.

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Every client that I speak to, I always ask them,

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what have you been feeding your pets? And they always

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come back to me. And I know the answer before

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they say it. They always say kibble. And it's just

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There's not one person I've spoken to who's feeding raw.

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As a sick pet. And the thing is, is they

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say that the raw freeze-dried is an upgrade. And in

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some cases, it is mildly because we don't have the

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same ingredients in it as we do in kibble. However,

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when that freeze-drying process came out, as many of you

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might know, I've been involved in formulation and making diets

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for over 20 years. When the freeze-drying process came out,

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I dove into it heavily to find out what it was.

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And I realized that basically the process is the same

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as freezer burn. And, you know, when I was a kid,

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when we cleaned out the freezers and defrosted them, you

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always found food in the corner, lower left-hand corner. We

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were all right-handed. But down in the corner, that was

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freezer burn. And what did we do with it, Michelle?

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We tossed it out. We threw it out. We didn't

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even feed it to the dogs. Why didn't we feed

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it to our pets back then? It would be better

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than the foods that they're feeding today in commercial food.

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And that's one of the issues. We're going to be

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right back after this quick message.

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Does your pet suffer from allergies, cancer, digestive issues, or

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joint and skin problems? These can be from poor nutrition,

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and MyPaleoPet can help. Don't let your pet suffer from

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poor diet and nutrition. At MyPaleoPet, we provide fresh, human-grade, USDA-approved, bio-complete,

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raw food entrees for dogs and cats. Whether you're looking

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for healthy food for dogs or natural herbs for cats,

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we provide you with exactly what they need to live

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a happy and healthy life. Our raw food for pets

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surpasses traditional raw dog food and cat food that you

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find in your local pet store. Our raw food is

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made fresh on the premises, sourced from local suppliers, and

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are made with only the utmost quality with specific nutritional

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and functional benefits. We deliver locally to areas in South Florida,

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00:18:39.880 --> 00:18:44.359
including the Palm Beaches, and we ship frozen nationwide. At MyPaleoPet,

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we strive to offer the best in rotational diet formulations. Clean, raw,

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human-grade fresh food in our eco-friendly, resealable packaging. For more information,

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visit MyPaleoPet.com or call 954-971-2500. If your pet is overweight,

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suffers from skin problems, or you suspect food allergies, my

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Paleo Pet is the solution for you. Our natural and

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fresh foods for pets are USDA approved and is sure

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to bring the puppy or kitten back into your pet.

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My Paleo Pet carries a full assortment of healthy, holistic, frozen,

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raw food entrees, all-natural dehydrated treats, local raw dairy products,

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and herbal smoothies, as well as natural supplements, treats, chews,

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and grooming products. Products can be ordered online 24-7 at MyPaleoPet.com

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and shipped nationwide to your doorstep. Call 954-971-2500 to speak

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with our friendly staff today. Let MyPaleoPet help keep your

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00:19:50.000 --> 00:19:51.640
pet happier and healthier.

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And welcome back to the Pet Health Cafe to show

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where your pet is voiced. This is Bill with Pet

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Health Guru along with Michelle, my health coach. And we're

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talking about descriptive terminology on food, and particularly about, in

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the first segment, raw foods and the deception with so-called

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freeze-dried raw. And I know many of you out there

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are a little bit concerned about my health, because I

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do get a little bit excited when I talk about

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this stuff. I'm not having a heart attack. I'm not

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having a meltdown. But it was one of the pet

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peeves I had when they first came out with that terminology. And,

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you know, the FDA is supposed to be regulating this stuff,

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and they allow this misrepresentation in packaging and in labels.

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You know, the label is supposed to show what's in

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the food. And you're seeing unlabeled steaks and roasted chicken

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and roasted lamb and pieces of nicely grilled salmon. None

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of that's in those diets.

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By the way, I wanted to say I was researching

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one of the most popular foods out there, and I

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won't say which one. I know I'm not allowed. So

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I was researching, and I said one of my friends

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is using it, and I've been trying to get her

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to change over to raw. And the reason she has

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her baby on it is because it's easy. She travels

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a lot. She gives her pet to someone to watch.

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It's easy.

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She pours it out of a bag, and it's great.

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So I've researched it. this particular company amongst others. And

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what I realized was here they are telling you it's

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human grade, grass-fed beef. And then on the other side

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of it, they're also throwing in coming from conventional. So

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conventional farms.

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Meats, yeah. Yeah, and meats. That's GMO, corn, soy. And

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now here's the interesting thing that you mentioned too. They

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00:21:59.619 --> 00:22:04.589
say it's more convenient or it's convenient, You just open

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up that sealed plastic bag and dump the food out. Well,

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first off, we did, I did personally, you know, supervised that,

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many different methods of packaging. And there aren't very many

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that we can use with a raw diet. Okay, the

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00:22:22.519 --> 00:22:26.140
reason that it's convenient to pour this stuff out is

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half the weight of that package is water. And they

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make it into a gravy so you think you're getting

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something special. Okay, that's why it pours. Raw meat, ground meat,

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does not pour out of a bag. It's actually a

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pain in the butt to get out, which is why

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we don't use plastic bags. Why I use trays with

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a sealed top. I mean, everything that we've done is

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on purpose. And there's really a purpose why I do it.

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First off, if it's in a one-pound tray and you've

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got a 40-pound dog, 30-pound dog, they don't need a

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pound a day anyway. You put it down. You don't

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have to do dishes. You know, yes, we have to

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use plastic because there is no other material that we

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can ship easily and cheaply.

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To do it.

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I mean, I would love to do it all in

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glass trays. You know, we can do a nice crystal bowl. But,

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you know, are you going to pay $ 40 for a meal?

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Just to let you know, it's not as expensive as

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00:23:23.190 --> 00:23:26.349
everyone makes it out to. I mean, a 10-pound dog

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is going to eat, what.

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Like a quarter piece?

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00:23:29.319 --> 00:23:31.230
Quarter of a pound a day.

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00:23:31.390 --> 00:23:33.779
Yeah, and if you take one of our most expensive

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meals at $ 10 a pound, that's $ 2. 50 a day. Now,

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if you're feeding a super premium kibble and or a

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so-called prescription, it's costing you that much, and the dog

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isn't eating it. They're actually dying.

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Kibble is not the way to go. But also what

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you need to realize is in this kibble, or not

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only the kibble, but some of these freeze-dried raws, they're

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putting in vegetables and fruits. We don't need that.

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It's all filler.

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Yeah, our pets don't need it.

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It's all filler.

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To make it look like, wow, look at these blueberries.

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Behind the Labels: What does "Fresh & Raw" really mean?

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